We're getting ready to welcome Hilde to both of our stores this week, where she will be talking a little more about her inspiration and aesthetic, the linens she chooses and the production process, as well as showing us how to make up a cozy bed and giving suggestions for your own home. But first, we wanted to learn a little more about the brand and her every day life, read on!
GARDENOLOGY: What would you say is the inspiration behind your designs?
HILDE: My inspiration comes from growing up in Belgium and having linen as an essential in my everyday life. After moving to California and developing an appreciation for a relaxed lifestyle and coastal look, I was able to create Pom Pom which has both a casual and elegant style.
I don’t have a specific design process but it usually starts from gathering collections of images that inspire me. It could be an abstract image of colors, the lace on a dress or a building architecture; just a variety and mix of things that I not only encounter from my travels around the world and experiencing different cultures or lifestyles, but also from my daily life.
GARDENOLOGY: What is your studio/office space like?
HILDE: I work and design in the open space of our ever changing showroom. This space allows me to play around with our samples, put them on the bed, and change things around. It is a place that encourages creativity and ideas. It’s really fun!
GARDENOLOGY: Was working together as a family something you expected would happen? Where do each of your roles and daily tasks differ?
HILDE: I am very fortunate to have both my sons work for Pom Pom at Home. I never expected this, but it has been such a blessing to be surrounded by my family. They are all tough critics but we all want the best for this company! My husband Reza and I are the creative force and do most of the traveling. Sam is VP of sales and Michael is our business development manager.
GARDENOLOGY: What do you do to relax?
HILDE: Since we are always busy in the city, I often try to escape for a weekend to Malibu beach or the Arrowhead Mountains. When staying home, we enjoy sharing a meal with good friends in our garden.
GARDENOLOGY: What is the best piece of advice you have ever received?
HILDE: My father always told me, “Never do anything I wouldn’t do.” I’ve lived by this quote my entire life. I was fortunate enough to have extremely hard working and loving parents. My mother is my biggest inspiration because of her positive outlook on life. All I wish to be is the same example for my sons.
Don't forget to RSVP to our event to meet Hilde, and receive 20% Off Pom Pom AND a free scarf when you spend $100. RSVP